Developer Tom Yedwab writes here about using “A/B” testing to compare the effectiveness of changes we make to the site.
“Data is easy to collect but hard to interpret, never giving you a clear result that confirms your hypotheses. However, even noisy and confusing data is invaluable in forming and testing hypotheses about user behavior.”
Our most recent tests were for our new “Watch” menu:
and our new “topic pages”:
We hope the menu and new pages are making it easier for you to find great videos!